Casestudies

NowThis
Spotify
ThemeCloud
Scope
CEO,
Creative Director
2012
2017
New York City, USA

ThemeCloud

Building an E-commerce business from scratch and pioneering the Visual Developer
Skills
Business
Development
Social Media
Marketing
Web design
development

Building an Ecommerce Shop

Leading the Charge for Visual Developers with Adobe Muse

As a visual designer, I was always looking for ways to streamline and simplify my workflow. That's why I had a vision to create a one-stop shop for designers and developers using Adobe Muse. I founded ThemeCloud with the goal of providing a platform that was easy to use and efficient, and I poured my passion and expertise into making it a reality. My dedication paid off, and ThemeCloud quickly gained a loyal following of designers and developers who appreciated the convenience and simplicity of the platform. In just a few years, we saw over 1 million downloads and had over 40,000 active users. It was a truly rewarding experience to be a part of such a thriving community of creatives, and I am proud of the impact that MuseLayers had on the visual developer profession. Unfortunately, in 2018, Adobe made the decision to stop supporting and developing Adobe Muse, which forced me to close the shop. Despite this setback, the legacy of MuseLayers lives on, and I am grateful for the opportunity to have contributed to the growth and success of the Visual Developer community.

As the lead designer for ThemeCloud, one of my main priorities was to create a user experience that was intuitive and efficient for our customers. I focused on developing a minimalistic design with fast load times, and implementing easy-to-use checkout buttons and quick access to all purchased assets. By streamlining the shopping process, I hoped to make it easier for our customers to find and purchase the assets they needed for their design projects. In addition, I worked to ensure that the site was responsive and adaptable to different devices, so that our customers could have a seamless experience whether they were accessing the site from a desktop computer or a mobile device.

Building a Creative Platform

2015  ⎮ Photography by Candy Kennedy ⎮ LinkedIn Profile here

V3

As I began building the next big update for ML in 2015, I knew that I wanted to create something truly special for our community of designers. That's when I came up with the ThemeCloud V3, a membership subscription service that would give designers access to our entire library of themes and widgets, as well as an Adobe Muse optimized hosting service with customer CMS and a project management tool. It was a big undertaking, but I was confident that it would be a game-changer for our users. As I worked on bringing ThemeCloud to life, I was constantly amazed by the creative ideas and feedback from our community, and I knew that this was something truly special. When we finally launched ThemeCloud in 2016, it was an instant hit and became one of our most popular features. It was a true labor of love, and I am so grateful to have been able to bring it to life for our community of designers.

Product Design and Development

Creating authentic themes that don't look like the usual stock assets and work out of the box

At ThemeCloud, we understood that great design is all about simplicity. That's why we focused on creating templates with powerful UI/UX, authentic and unique branding, and the ability to work out of the box with stock assets. We also pushed the boundaries with custom developed Mucow widgets for the Adobe Muse engine, ensuring that our templates were always at the cutting edge of design. It wasn't easy, but the end result was a collection of templates that were not only visually stunning, but also intuitive and easy to use for designers.

In this casestudy, we highlight some of our most popular and innovative themes and widgets that have set us apart in the Adobe Muse community. From sleek and minimalistic designs to bold and colorful themes, we have something for every type of designer. Each theme is packed with features and customization options, making it easy to create a unique and professional website without the hassle of starting from scratch. Our widgets, on the other hand, add an extra level of functionality and interactivity to any website, allowing designers to push the boundaries of what's possible with Adobe Muse. We pride ourselves on constantly updating and improving our products to ensure that our customers always have access to the best tools and resources for their projects.

ThemeCloud
Media Lab

In our MuseLayers Theme Lab, located in the vibrant East Village neighborhood of Manhattan, we were constantly surrounded by inspiration and creativity. The Lab was a hub for our team, which was made up of both local designers and those working remotely from around the globe. It was a place where we could collaborate and bring our ideas to life, pushing the boundaries of what was possible with Adobe Muse. Whether it was enjoying a coffee at the front door and watching the bustling crowds walk by or simply taking a stroll through the neighborhood, the MuseLayers Theme Lab was a special place that fueled our creativity and innovation.

Marketing and Branding

Creating a Brand-Identity and establishing the new creative Visual Developer as a serious-minded profession in partnership
with Adobe Muse systems

At MuseLayers, we understood the importance of branding, and we knew that we needed to create a new lifestyle and identity for a new type of creative professional: the Visual Developer. Working in partnership with Adobe Muse, we aimed to establish the Visual Developer as a serious and respected profession, and we carefully crafted our branding to reflect this. From our logo and color palette to our messaging and marketing materials, we worked hard to create a cohesive and memorable brand that would stand the test of time. Whether we were designing and developing themes and widgets for our shop, or partnering with other businesses and organizations, we always kept the MuseLayers brand front and center, and we were proud to be a part of something bigger than ourselves.
Top
Ecommerce
Themecloud
Products
MArketing

Per Machinas Ad Humanitatem

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