Scope
UI/UX
Researcher
Year
2011⎯2012
New York City
USA

Spotify

Pioneering The digital stereo system
with Initial Research on Tablet UI & UX
⎯ SKILLS
User Experience
Research
User Interface
Design
Rapid
Prototyping

Tablet iOS 1

Tablet App V1

Initial Research on Spotify Tablet App UI & UX

Pioneering The digital stereo system: Shaping Spotify's Future Through Innovative UX in Digital Music Streaming

In 2011, I eagerly joined Spotify, recognizing the untapped potential of tablets in transforming the music-listening experience. Collaborating with a dynamic team of designers, engineers, and user researchers, our mission was twofold – not only to create a groundbreaking digital stereo system but also to set new UX benchmarks, elevating music discovery for Spotify's global user base. The culmination of extensive research and design efforts materialized in the launch of the first Spotify Tablet app, redefining industry standards and leaving an enduring imprint on digital music interaction.

Playback Cover Art

A highlight of the Spotify app is the "Big Cover Art" feature, offering users high-definition visuals for their tracks and an intuitive navigation experience through simple swipes. This uncluttered interface became a hallmark of the app, contributing to its widespread popularity among music enthusiasts globally.

Left-hand menu

The app's left-hand menu provides users with a diverse array of options, including search, latest releases, inbox for messages, playlists, and the People view for connecting with others on the platform. This seamlessly integrated menu, designed to complement the half-panel navigation feature, adapts effortlessly to both vertical and horizontal tilt formats. Serving as a gateway to all essential functions, this menu enhances user access to discover and enjoy new music.

Half-Panel Navigation

A pivotal innovation, the app's half-panel navigation system simplifies user exploration through deep menus, libraries, playlists, and features with intuitive left or right swipes. This pioneering UX design has become an industry standard, solidifying Spotify's position as a trailblazer in the digital music landscape.
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