SvF

Biography

Experience

CaseStudies

Profile

Biography

Stephan von Falkenstein's odyssey commenced in Boca Raton, wound through Miami, spanned across Europe, Japan, South Africa, and ultimately led to his residence in NYC's East Village and the Canary Islands. As a Freelance Creative Director, Research Scientist, UI/UX Designer, and Design System Engineer since Web1's inception, he transitioned from the 90s fashion scene and MTV epoch to pioneering VR/UX/AI design systems with entities like NowThis, Spotify, Tigerspike, and Red Bull. He also hosts live Twitch gaming streams for Safehouse Lab and pens historical articles for the House of Ascania.

1998

Chapter 01

2006

Fashion

1998 - 2006

Almost Famous

Working as a fashion model, travelling the world, being part of the golden age of MTV, grunge music, model agencies, and print-media

In the vibrant '90s, my dreams mirrored those of many teenagers aiming for the glamorous worlds of modeling and entertainment. My pivotal moment came when I participated in the prestigious Ford Supermodel competition, launching an extraordinary journey. Winning the competition secured me a European-wide Nivea campaign and appearances in commercials for Coca-Cola and Sony Ericsson.

A chance encounter with visionary model agent Elio Alnetti in Athens became the catalyst for my carrier. Under his mentorship, I graced fashion editorials, commercials, and shows, collaborating with industry legends like Costas Kotia and George Katsanakis. These editorials triggered a domino effect, leading to numerous jobs and paving the way for a lucrative international career that spanned nearly a decade.

Guided by mentor Beat Ginther, I strategically navigated my career, securing contracts with renowned agencies worldwide. The early 2000s saw me thrive in fashion capitals like Miami, Milan, Hamburg, Cape Town, and Tokyo, leaving an indelible mark. Investing wisely, I signed with top agencies such as Irene Marie, Beatrice, Evivva, and Modelwerk. I curated tailored portfolios and thrived in iconic cities, gracing the pages of Vogue Japan, ID, Popeye, Ocean Drive Magazine, and Harper's Bazaar. Represented by esteemed agencies, I walked the runways for Gucci, Calvin Klein, Hugo Boss, Zegna and Diesel, and booked campaigns for Sony, Guess, MTV, Zegna, and Banana Republic.

Beyond the glitz, my journey exposed me to the industry's darker facets, imparting invaluable lessons. Enduring constant travel and navigating industry intricacies shaped me, emphasizing the importance of growth, tactical precision, humility, and unwavering principles. Reflecting on this captivating world, I am filled with gratitude for the unwavering support of my father and those who walked alongside me.

This remarkable chapter helped me develop an open mind, become a global citizen, in my late teens and early twenties, and laid the groundwork for my leadership roles as an entrepreneur and creative director.

1998-2006

Embracing the Fashion World with Ford Supermodel

Embracing the Fashion World: A Breakthrough Moment in 2000. At just 18 years old and after two years of unwavering dedication, I achieved a significant milestone in my career by winning the Ford Supermodel competition. It all began with a Nivea and Coca-Cola Europe-wide campaign, which opened the doors for me to sign with Ford Models. This marked the start of an extraordinary journey in the fashion industry, brimming with passion, personal growth, and boundless possibilities.

Mentorship from Beat Ginther: A Pillar in My Career

Having Beat Ginther as a mentor was pivotal in my journey. A revered name in the industry and a member of the iconic 90s Orion Hotel crew, his insights played a crucial role in my collaboration with X-Ray Models, introductions to Elio Alnetti and Reiner John, and the trajectory of my career. Without Beat's unwavering support, many doors that opened for me might have remained closed. He stands as an undeniable luminary in the fashion world.
Thank you brother!

Signing with Elio Anetti's X-Ray Models in Athens

I began my journey in the fashion world alongside Elio Anetti's X-Ray Models, and I am deeply thankful for the remarkable opportunities they have afforded me. Elio Anetti and his exceptional team have not only provided me with a platform to showcase my talent but also offered invaluable guidance and mentorship. As a teenager navigating the fashion industry, their advice has been pivotal to my development. Athens and Greece have played a crucial role in shaping my modeling portfolio, serving as a springboard to international success and future bookings. That's why X-Ray Models remains my mother agency to this day.
Visit xraymodels.gr

Iconic Orion Hotel Adventures: Athens, and my Reality-TV Stardom

While working and living in Athens as a teenager, I had the incredible opportunity to experience the vibrant lifestyle at the renowned Orion Hotel. Known as a work hard, party harder destination for models in the 90s and 2000s, it was a place where photographers, models, and influential locals from Athens City would gather. Our adventures exploring the exhilarating nightlife of Athens and Mykonos have become the stuff of legends. As my Greek PR Company has worked for all major Clubs in Athens and Mykonos. Surprisingly, my life caught the attention of an Austrian TV station and became the subject of a reality TV show. It's truly a testament to the unforgettable memories I've made along this journey.

Crafting Bespoke Portfolios with Reiner John: Unlocking Doors to Major Clients

Reiner John isn't just a cherished friend, part of the iconic 90s Orion Hotel Crew, and an exceptional Kite-surfer; he's an unsung hero in the fashion photography world. Throughout the 90s and 2000s, his masterful portfolios opened doors to lucrative contracts for numerous models, including me. Reiner's precision in capturing market-specific shots during global test shoots is unparalleled. Yet, he remains an enigma, known mostly to industry insiders, as his heart is driven not by fame or fortune, but by the relentless pursuit of the perfect surf. He's the epitome of a soul surfer… and so, like the ocean, he continues to chase the endless horizon, where waves meet passion.
Endless Summer!

From Miami's Glitz to Sunday's Grace: Balancing Stardom with Spirituality

While working with industry giants like Bruce Weber, Harper's Bazaar, Guess, and Otto Catalog, the heartbeat of my journey pulsed in the myriad agency visits, castings, and go-sees. Yet, the luminous memories are painted with the dazzling nights and illustrious events shared with friends. From the rhythm of Niki Beach and Café Segafredo to the luxury of the Delano Hotel, the fervor of Club Mint, and the electrifying Ultra Music Festival, Miami Beach pulsated with life. Privileged invites let me mingle with entertainment luminaries. Alongside my fashion industry comrades, we navigated this whirlwind. But our grounding anchor was our dedicated Sunday visits to Calvary Chapel in Fort Lauderdale, a testament to our balance of revelry and reverence.
Calvary Chapel FTL

Signing with Irene Marie Models in Miami

A transformative chapter in my journey. In the vibrant city of Miami Beach, I had the privilege of joining forces with the esteemed Irene Marie Model agency. Their guidance and unwavering support propelled my career to new heights in the fashion industry. Through their strategic promotion, I secured coveted opportunities with major commercial clients, honing my skills and gaining invaluable experience along the way, and expending my global client network.
Irene Marie Models

From Gucci Glam to Cyberpunk Charm: My Japanese Renaissance

Japan marked a pinnacle in my career, where I collaborated with prestigious clients such as Gucci, Vogue, Issey Miyake, Guess, Right On, Popay Mag, and Sony. Spending several years living and working in Tokyo, I delved deep into the city's vibrant mosaic, both professionally and culturally. Outside my professional commitments, I explored the Cyberpunk-esque streets, rode the waves surfing in Chiba, absorbed philosophical teachings at the temples, and reveled in Tokyo's electrifying nightlife. The juxtaposition of Harajuku fashion with Cyberpunk culture, Japan's cutting-edge technology, and its dynamic society left an indelible impression on me. The nation's early strides in smartphone technology and its unique way of life profoundly shaped my creative sensibilities. This influence remains a lasting source of inspiration.

Signing with Claudia Midolo's Modelwerk in Hamburg City

In the mid-2000s, accompanied by my then-girlfriend Anastasiia, after sharing thrilling adventures in Athens and Miami, I made a pivotal decision to relocate my base to Hamburg. This move was motivated by the desire to be closer to my commercial clients during the off-season from Miami and Cape Town, while also pursuing my academic goals. It was in the vibrant city of Hamburg that I joined Modelwerk, a newly established agency founded by Claudia Midolo. This strategic move not only allowed me to continue my modeling career but also opened up new opportunities and broadened my horizons within the industry. Hamburg became a significant chapter in my journey, where I honed my skills, built valuable professional connections, and fully immersed myself in the dynamic worlds of fashion and academia.
Modelwerk.de

Pioneering Digital
Polaroids with Y-Models
in Cape Town

A Pinnacle Moment: My modeling journey reached its zenith when I became a part of Beatrice Models, the premier agency for male models during the 90s and 2000s. This pivotal achievement not only filled me with pride but also led me to meet remarkable talents like Sam Scott, a revered booker who transitioned into a gifted actor and photographer. The bonds formed and experiences gained during this period are cherished keepsakes that fuel my inspiration.

World traveler
Fashion Industry
Power-Couple

Together, we traveled the world for nearly a decade, jetting between Cape Town, Miami, Athens, Hamburg, Milan, and New York City. Our love was immortalized by legends like Bruce Weber and George Katsanakis. We shared priceless memories and moments as world travelers in the early 2000s in the Fashion industry, experiences that only a few have the honor to see and live. Even though our paths diverged—me returning to college and Sabriane continuing her successful modeling career—we remain connected through those magical days.

Joining Sam Scott at Beatrice Models: Milan's Premier Male Modeling Agency of the 2000s

A Highlight in My Career: My modeling journey reached its peak when I joined Beatrice Models, the leading agency for male models throughout the 90s and 2000s. This significant achievement not only filled me with pride but also introduced me to remarkable talents like Sam Scott, a respected booker who later excelled as an actor and photographer. The connections forged and experiences gained during this period were instrumental to my success in Japan and remain cherished memories that continue to inspire me.
Sams Instagram

2007

Chapter 02

2010

Web1

2006 - 2010

Moving to New York

Tech Entrepreneur

From fashion to college, then from dropping out to join and pioneer the mobile and social media Web 2.0 revolution.

During my time in Tokyo, I immersed myself in the cutting-edge world of high-end digital cameras, witnessing their transformative impact on communication between models and clients. This sparked an idea, and in Cape Town, I pitched the concept of video "Digital Polaroids" to my agency, Y-Models. These dynamic video snippets, sent via email, brought models to life in a new and engaging way. The concept was embraced by bookers, and I channeled my passion for filming, editing, and formatting into pioneering this revolutionary concept in the fashion industry.

Deciding to take a break from my successful fashion career, I recalled the famous quote, "Leave at the Best Time." After years of constant travel and exciting opportunities, burnout set in, and I desired to explore new passions. With a heavy heart, I bid farewell to modeling and embarked on a journey as an Entrepreneur, Creative Director, and Engineer at the Design Factory International in Hamburg. Delving into Communication Design and Visual Arts, I discovered technology's potential to connect people and unlock new possibilities. Professors and Directors believed in me, allowing a profound career transition. My time at DFI taught me the basics of Photoshop, After Effects, and Design, marking a pivotal moment in my career.

During a holiday trip to São Paulo and Florianópolis, fate led me to Christian Lamb, a visionary in production. Joining his company, "Frank and the Plumber," as an apprentice opened doors to a world of visual designs and cutting-edge camera technologies. My first assignment was assisting with visual designs and learning camera work for a Madonna concert featuring Justin Timberlake. The prestigious Roseland Ballroom in New York City became was where we translated creative visions into reality. Being thrust into the heart of such a high-profile event was an otherworldly experience.
As I reminisce about those crucial moments, a sense of anticipation for the journey ahead stirs within me. The foundations laid during my early days with Christian and his visionary team profoundly shaped my career trajectory. Stepping into the vibrant landscape of New York City, I felt an immediate connection that opened the door to numerous life-changing opportunities. The city's palpable energy ignited my curiosity and fueled my ambition.

In the heart of this bustling metropolis, I made a pivotal decision—to make New York my permanent home and embark on an entrepreneurial journey. This marked the beginning of my exploration into the Web 2.0 movement, where I played a pioneering role in shaping social media and mobile app user interface design and experiences. It all began with the pre-app store Installer app community, where we established mobile standards in User Interface and Experience Design that resonated throughout the industry. The city that never sleeps became the backdrop for a chapter of my life defined by innovation, creativity, and the relentless pursuit of new possibilities.

Rihanna Nokia Livestream
Event Concert (2009)

As a young and ambitious designer, I was thrilled to have the chance to once again collaborate with Christian on the Rihanna Nokia Livestream Event Concert in 2009. This opportunity not only allowed me to work alongside Christian as his apprentice, but it also introduced me to the fascinating world of livestreaming technologies. During this experience, I had the opportunity to work with cutting-edge technologies and advanced camera systems, pushing the boundaries of what was possible in the realm of visual design. However, what truly captivated my curiosity was the realm of online livestreaming. At the time, livestreaming was still a relatively new concept, and being able to dive into this emerging field was both thrilling and groundbreaking.

2006-2010

Studying Communication
Design x Visual Arts

My passion for the intersection of fashion and technology led me to pursue further education and enroll in a program for Communication Design & New Media.
DFI College

Christian Lamb
Apprenticeship

It was a turning point in my life when I decided to leave college and take on an apprenticeship with Christian Lamb, a highly regarded and respected Video Director. I was thrilled at the opportunity to work with him and his team, and to be able to collaborate with A-list clients like Madonna and Rihanna in the bustling and vibrant city of New York. It was an incredible experience that I will always treasure.
Christian's Website

Andreas Ortner
Apprenticeship

I had the pleasure of reconnecting with Andreas Ortner, a talented fashion photographer, during a visit to my hometown of Boca Raton. He invited me to work on retouching projects for Ocean Drive magazine in South Beach, which I eagerly accepted. This opportunity allowed me to refine my Adobe Photoshop and photo-retouching skills. Working with Andreas and his team in Miami and New York City was an incredible experience. Over the years, Andreas has become a sought-after photographer for high-profile clients like Philipp Plein, Harper's Bazaar, Cosmopolitan, and Vogue. His generosity in giving me credit on those projects speaks volumes about his character, making him a true gentleman and a cherished friend during challenging times.
Andreas ortner's Website

Manhattan Memories: Early Adventures with Xara in East Village

When I first set foot in Manhattan, I was immediately overwhelmed by the city's energy and excitement. I can still recall exploring the bustling streets of the East Village for the first time with our cherished dog, Xara. The vibrant atmosphere and the spirited determination of its residents left a deep impression on me. Every day was an adventure, and I instantly knew I had found my home. Those initial days in Manhattan are among my fondest memories, memories I'll forever hold dear. Even though Xara is no longer with us, her memory remains etched in my heart. She was not just a pet but a faithful and cherished companion. I believe she relished our early Manhattan days as much as I did. In my heart, I feel Xara's spirit still accompanies me, guiding me through life's challenges and adventures.

Pioneering Digital
Polaroids with Matthew Seifnia's Project 35 Inc.

I was thrilled to join Matthew Seifnia's Project-35 team as a Digital Art Director and Partner. Together, we had the opportunity to introduce the revolutionary concept of Digital Polaroids to the fashion industry, working with esteemed clients such as Ford, Wilhelmina, Women Model Management, and IMG. This innovation proved to be a game-changer, transforming the way models and clients communicated. It was a true honor to be part of such a significant moment in the industry, and I am immensely grateful to Matthew for his invaluable advice and guidance as a newcomer in the creative business world.
Matthew's Instagram

Championing Change: My Journey with Obama and Gaining Respect for McCain's Statesmanship

In 2008, I delved into the world of political campaigning, serving as a volunteer social media strategist for Barack Obama's groundbreaking campaign. This role was my introduction to the burgeoning field of social media marketing, and I was privileged to be part of a vanguard team that reshaped political outreach. While deeply inspired by Obama's vision, I also developed profound respect for John McCain. His steadfast commitment to his nation and the memorable moment when he defended his competitor, Obama, during a town hall meeting showcased the epitome of genuine statesmanship. Immersing myself in a campaign marked by two towering figures of American politics – both exuding integrity and leadership – was not just an honor, but also an unparalleled educational journey.
"It is your character, and your character alone, that will make your life happy or unhappy."
-Senator John McCain

Pioneering mobile apps, and games with Installer app, and the iPhoneGamePlay Blog

I discovered a passion for gaming content creation while working on iPhoneGamePlay.com, one of the first and most popular gaming blogs at the time. My blog also called IGP, was frequently cited by respected publications like Mac Life and Mac Rumors, and I even had the opportunity to conduct exclusive interviews with game developers like EA and Ngmoco. Who were pioneers in the mobile gaming space. Additionally, I was invited to cover and attend high-profile events like the Wired Business Conference. This experience not only sparked my love for content creation, but also introduced me to WordPress and responsive design, skills that have proven invaluable in my future projects.
Learn more on Wikipedia

Launching from Starbucks Lincoln Road: "OnlineBook" and Reshaping Model and Talent Agency Communications

At the dawn of my professional journey, I bravely ventured into the entrepreneurial realm, inaugurating my debut startup, OnlineBook, right from our secondary living space and our favorite crew rendezvous point: the Starbucks on Lincoln Road. This groundbreaking app revolutionized communication among model agencies, clients, and photographers, simplifying the booking process and fostering enhanced collaboration. It stood as a significant landmark in my career, and I was elated to contribute to an initiative that promised to reshape the fashion model agency industry.

2011

Chapter 03

2017

Web2

2011 - 2017

Design System Engineer

Read More

Creative Director

Transforming Client Transitions to Web2: Pioneering UX Systems Embraced by Millions

After the success of ONBK, I ventured into consulting for various companies and organizations, leveraging my expertise in research, design, and creativity to transform traditional Web1 businesses into Web2 entities. Based in Manhattan, I collaborated with leading organizations, addressing technology, branding, and early Web2 business challenges. I emerged as a pioneer in Mobile UI/UX Design and Social Media Marketing, establishing enduring standards that continue to impact millions today. Through my consulting endeavors, I significantly influenced the business landscape, enabling companies to remain relevant and competitive in the ever-evolving digital realm.

In 2011, I had the privilege of joining the passionate team at Spotify. We shared a vision of harnessing the potential of tablets to revolutionize the music listening experience. Collaborating with designers, engineers, and user researchers, we aimed to create a cutting-edge digital stereo system and set new standards for user experience (UX), ultimately enhancing music discovery for millions of Spotify users worldwide. This project allowed me to contribute significantly to the music industry and redefine the way we engage with digital music today.
During that time, I also joined Adam Schneider's "20th Street Media" as an Art Director and Partner in the vibrant Bryant Park neighborhood of Upper Manhattan. At our UI/UX studio, we spearheaded numerous B2C and B2B e-commerce and web design projects, focusing on local businesses. Adam's exceptional project management skills and extensive local connections seamlessly integrated us into the bustling Manhattan business community.

I had the pleasure of mentoring the talented Victoria Artz in UI/UX Design, who now works as a Product Designer at Facebook. Our team worked on high-profile assignments for esteemed clients, including the McCann Agency, BMW, and Justin Timberlake My time at 20th Street Media instilled in me the significance of fostering a positive and serene office culture. Adam proved to be a true team player and exemplary role model. My involvement in B2C projects refined my communication skills and helped me forge meaningful connections with clients. However, as the partners at 20th Street Media became increasingly occupied with new ventures, we collectively decided to close the agency's doors in 2012.
In 2015, fate intervened, leading to an unexpected reunion with Adam Schneider that filled me with excitement and a sense of familiarity. This serendipitous encounter opened doors to several consultant contracts, where I embraced the roles of Senior Product Designer and Creative Director at the prestigious Tigerspike New York City office. It was a convergence of kindred spirits, where our talents and ambitions aligned perfectly. Working alongside a brilliant ensemble of colleagues, I had the privilege of revitalizing Tigerspike's UX Department under the exceptional leadership of Dominique Lee, the VP of UX. It was also a pleasure to collaborate with Aaron Gitlin, then an Experience Designer and now a Senior Product Designer at YouTube. Together, we explored the vast canvas of enterprise interfaces, crafting immersive experiences.

Tigerspike's meteoric rise and unwavering success captured the attention of Synnex Corporation, a titan in the industry. Recognizing the unparalleled value Tigerspike brought to the table, Synnex Corporation executed a momentous acquisition, acquiring Tigerspike for a staggering sum of US$68.5 million. This pivotal moment filled my heart with an overwhelming sense of pride and accomplishment, knowing that I played a small role in this remarkable success story.
While engaging in new contracts, I embarked on a passion project called ThemeCloud, which swiftly became a leading source for premium Adobe Muse themes and widgets. As a member of the Adobe Beta Program, I collaborated closely with Adobe and the Muse community, contributing to the movement toward code-free web design tools and recognizing Visual Developers as a serious profession.

In just a few years, ThemeCloud earned the trust of over 40,000 designers and amassed nearly one million downloads. Constantly creating, updating, and developing hundreds of themes and widgets, it was a bittersweet moment when we decided to close the shop in Q1 of 2018 due to Adobe's discontinuation of support for Adobe Muse. Nonetheless, the legacy of ThemeCloud endures, and I take immense pride in having contributed to the growth and success of Visual Developers as a respected profession.

As my career progressed, I grasped the vital importance of selecting the right platforms to build teams or businesses upon and the value of collaboration and communication with my teams, partners, and clients. This realization led me to embrace a collaborative mindset and adopt a decentralized leadership style, prioritizing character over resumes. By fostering a sense of teamwork and inclusivity, whether working in-house or remotely, I harness the unique strengths and expertise of my teams to create innovative and impactful solutions. Through trial and error, I discovered that these principles are keys to success.

NowThis News

Pioneering Short-Form Video Content and News
for a new generation
of Digital natives

As a Senior Product Designer and Consultant at NowThis, I had the opportunity to work on a groundbreaking news platform tailored for a new generation of digital natives. I was part of a team that constantly pushed the boundaries of technology and storytelling, always seeking new ways to connect with our audience and deliver news in an engaging and immersive manner. Working at NowThis was an incredible learning experience, and I feel fortunate to have been part of such a forward-thinking and innovative team. Our efforts have helped shape how news is consumed and shared in the digital age, and I am proud of the impact we have had on the industry.
Read full casestudy

2011-2017

Joining Adam Schneider's
20th Street Media Studio in NYC

I joined Adam Schneider's 20th Street Media as Art Director and Partner in 2010, and together we worked on a range of e-commerce and web design projects for clients like McCann Agency, BMW, and Justin Timberlake at our UI/UX studio based in Upper Manhattan's Bryant Park. I'm grateful to Adam for the creative freedom he granted me on each project and his excellent leadership that has taught me a lot of about project management and  important values of how to create and build a positive office culture.

Twitkick: The Twitter App That Never Got Its Chance

At 20th Street Media, we were on a mission to revolutionize the way people used Twitter. Our team developed the Twitkick Twitter client, which was designed to enhance the user experience through innovative UI and UX solutions. Unfortunately, our plans were thwarted when Twitter decided to close their API for third party developers, Despite this setback, we learned a lot during the design and development process for iOS and will always look back on the Twitkick project with fond memories.

Digitalize the Hospitality
Industry with Hotelcloud

As the Creative Director and Partner at Hotelcloud, I helped to bring the hospitality industry into the digital age with the development of a digital concierge and room service app. With the support of high-profile investors from the LMVH group, our app was implemented in top hotels such as the Grand Hyatt New York and Waldorf-Astoria Hotel. I was proud to be a part of such a groundbreaking and innovative project. I also got the chance to work again with one of my favorite photographers, Candy Kennedy, for our promotion and marketing materials.

Friends, Roommates, Business Partner, and
Manhattan Family

When I arrived in New York City knowing no one, Argjira and Raphael took me under their wings, helping me find my footing in Manhattan. Raphael's genuine brotherhood was crucial during those early, challenging days, and I owe much to their love and support. We ended up as roommates for years in our legendary apartment, GDN3, where our journeys in the East Village became legendary, filled with unforgettable stories and adventures. Their friendship made New York City feel like home, and I'll always treasure those years of warmth and camaraderie.

Crafting the Future: My Role in Shaping Spotify's First Tablet Experience

On the pioneering team that crafted Spotify's inaugural tablet app in 2012, I delved into the role of a UX designer and Research Scientist. I undertook extensive research, prototyped innovative features, and collaborated closely with diverse teams. My contributions centered around refining designs to ensure an intuitive and fluid user experience for Millions of users.
Read full casestudy

From 1756 to the Web2 Era: Revitalizing RIEDEL's Online Presence

I had the distinct honor of collaborating with Maximilian Riedel, ushering the esteemed RIEDEL Wine Glasses brand — a legacy from 1756 — into the dynamic Web2 era of the 2010s. As a consultant, I was instrumental in shaping their e-commerce trajectory and devising their online marketing strategy. blueprint.

Summer 2011: Treasured Reunions, Love, and Unseen Betrayals

This summer etched memories I will forever hold dear. It granted me the chance to rekindle bonds with cherished friends and spend invaluable moments with my father, who was still in the vigor of health. Our days and nights revolved around the serene lake, boat rides, delightful meals, and heartwarming conversations. These moments have become immeasurable treasures in my heart. However, it was not without its shadows. This was the season when my father sensed the looming return of his illness, and when certain individuals, whom we had considered friends and even family, began to sow discord, aiming to wrest control of our family estate. Reflecting on it all, the summer is tinged with both the sweetest joys and the deepest sorrows.

Launching 28Black in the US and Pioneering B2B Drop-shipping

I designed and developed one of the first digital logistics drop-shipping systems and social media strategies to help 28 Black launch their products across the United States. I also planned the US launch party at the NYC Gawker Media Rooftop, which featured an epic silent rave and robot bartenders.

Product Design for one of the industries first gender neutral makeup lines

Raphael Bassalobre was hired as the CFO for this startup and has brought me on board to design the product, logo, brand identity, and e-commerce website. Little did we know back then that we were working on one of the first gender-neutral makeup products on the market.

Walking with a friend in the dark is better than walking alone in the light

We are a circle of friends and brothers, bound by decades of shared memories. Thomas, Michael, Stephan, and Markus. We've experienced some of the most enchanting moments of our lives, especially during the legendary summer of 2011, when everything aligned perfectly for an unforgettable season of people and moments. Our bond remains unbreakable to this day. Soul 4 Soul.

My time as Art Director at Red Bull

At Red Bull, I served as Art Director during the formative years of the "New York Red Bulls" soccer club and its New Jersey stadium. My role encompassed diverse responsibilities including marketing, advertising, and web development. I contributed to landmark campaigns like Red Bull Stratus, Red Bull Formula 1, and Red Bull Leipzig, setting a solid foundation for the brand. This period highlights my dynamic collaboration with the company during an exciting phase of growth.
RedBull.com

Collaborating
with Candy Kennedy

As a photographer, Candy Kennedy has been a go-to choice for me over the years, whether it was for promotional pictures in 2008, Hotelcloud in 2013,  or my personal portfolio and social media marketing material across the time. Based in New York City, Candy's talent and professionalism consistently deliver top-quality results, and I am excited to work with her on future projects.
Candy Kennedy Website

Lightfall

Money has the power to attract the worst and corrupt the best

Fast forward, returning to New York City, I faced the challenge of my father's declining health in Austria. While managing my responsibilities at Tigerspike, the sudden news of his passing reached me. Our hopes of sharing more moments together were cut short, leaving me deeply saddened. The support from my Tigerspike colleagues during this difficult time was invaluable.

This abrupt change highlighted life's unpredictability. Adding to my grief, I discovered betrayal from those my father had trusted. His longtime secretary, lawyer, and our family foundation's board had orchestrated a deceitful scheme, planned over years, involving a forged handwritten will that unfairly benefited the secretary and removed me as the sole heir of the estate. Realizing the extent of their betrayal was a painful revelation.

This situation underscored the fragile nature of trust and revealed darker aspects of human behavior driven by greed. It was a stark reminder of how some people compromise their integrity for material gain. While I lost money and the family estate, I find solace in knowing that my conscience remains clear and I fought honorably with everything I had. Their actions, however, weigh heavily on their own character. They sold their soul and honor for power and money, ultimately losing everything they claimed to be.

Despite my efforts to reclaim what was rightfully ours, the family estate—filled with cherished possessions and memories—slipped from my grasp. Once I realized that I had stepped right into a well-prepared trap set by our inner circle, I feared for my safety amidst escalating tensions and made the difficult decision to sever ties with my past and move on.

Armed with a few cherished belongings, my trusty MacBook, and my loyal dog, Pixels, I retreated to regroup at our family's last outpost on the Canary Islands. There, I began to plan my next steps and reflect on how to move forward despite the new reality I was living in.

Always remember what my father taught me: only one thing is truly unbeatable—a man who never gives up.

Safehouse lab

Rebuilding in the Canary Islands: The Birth of Safehouse Lab, a Sanctuary of Innovation and Resilience

The Canary Islands offered a sanctuary amidst the turmoil. I found the strength to rebuild. With the help of the remaining loyalists of our house, their early support was the bedrock upon which I began to stand again. It was here that I launched Safehouse Lab, a venture that operated in stealth mode for years.

Safehouse Lab became a haven for innovation, focusing on VR user experiences, AI machine learning, and blockchain technologies. We worked tirelessly, exploring the cutting edge of these fields. Over time, our research and development efforts began to yield promising results, positioning us at the forefront of technological advancements.

As the lab grew, we shifted our focus to developing and designing for the Horizon OS platform, as well as web design and e-commerce development for clients worldwide. This transition marked a significant turning point for Safehouse Lab.

With a team that felt more like family, including Eric Noga and AJ Denning, we built a strong foundation. Eric and AJ were more than colleagues; they were like brothers, always having my back in work, life, Destiny 2, Warframe, and in the The Division's Darkzone to hunt some rouges or extract the latest loot, and sharing in the vision of the Safehouse Lab.
The Safehouse Lab is not just a place of work; it was a testament to resilience and the unyielding pursuit of dreams. Together, we explored gaming worlds, MMO environments, virtual reality adventures, and lived the mixed reality life that will change future generations more impactfully than any tech revolution before. The singularity is near.

I'm streaming live on Twitch, daily starting at 4 PM EST.

2023

Chapter 05

Today

Web3

2023 - TODAY

Design for Good

Design System Engineer

From the Canary Islands to New York: Shaping Virtual Reality and Digital Experiences Globally

Today, I primarily work remotely with clients worldwide through my freelance company, Vonfal Media, and oversee our Metaverse research facility, the Safehouse Lab. Splitting my time between our Virtual Reality offices, the bustling streets of New York City's East Village, and the serene Canary Islands, my journey as a Creative Director spans the evolution of digital landscapes—from pioneering Web1, Web2 standards to leading-edge Web3 VR, AI, and UX innovations.

My role blends visionary leadership with hands-on technical proficiency. As a Creative Director, I conceptualize strategies and craft compelling UX/UI designs, leveraging tools like Photoshop, Illustrator, Figma, Shopify, and Webflow to bring ideas to life seamlessly. From responsive websites to intricate e-commerce platforms, I ensure both aesthetic brilliance and functional efficiency in every project.

Beyond technical expertise, I excel in managing remote teams, fostering collaboration and innovation across global boundaries. Years of navigating diverse projects, from early web standards to groundbreaking VR and AI ventures, have honed my ability to drive transformative digital experiences.

Today, I am poised to partner with forward-thinking brands and businesses, delivering solutions that resonate in the ever-evolving digital realm. Whether it's shaping brand identities, optimizing user journeys, or integrating cutting-edge technologies, my approach is rooted in excellence and innovation.

I welcome collaborations with startups, corporations, artists, and entities of all sizes. My rates are customized to each project's scope and needs, ensuring tailored solutions that achieve impactful results. Please feel free to reach out to connect or simply say hello—I'm eager to explore new opportunities and discuss how we can innovate together in the digital frontier.

2023-NOW

Crafting digital experiences with Safehouse Lab

At Safehouse Lab, I research, design, and develop innovative digital experiences, products, and services. We specialize in website development, content creation, reels, and storytelling. Rooted in the Metaverse, we hold a visionary future for Horizon OS.
Visit Safehouselab.com

Serving as the Digital Director for the House of Ascania

As Digital Director for the House of Ascania, I work closely with Duke Prince Eduard von Anhalt-Ascania to usher the house into the modern digital age, honoring a legacy that stretches over a thousand years. My responsibilities include managing social media and website operations, co-authoring articles with the Duke on Medium, and guiding the promotional and marketing strategies for the prince's literary projects and publications.
Visit The House of ascania

UX Design and Development for Horizon OS

Since 2018, the Safehouse Lab has been at the forefront of VR and AR research and experimentation. Eric Noga, our Lead Developer, AJ Denning, our Security Officer, and I are convinced that mixed reality will be a game-changing revolution for both the gaming industry and society throughout the 2020s and 30s. This belief drives our Lab's dedicated focus on pioneering developments for the next major platform, Horizon OS.

Twitch Gaming Streams live from the Safehouse Lab

Catch the Safehouse Lab live on Twitch every Monday to Friday from 9 AM EST onwards. Join us for thrilling MMO explorations in Destiny 2, Warframe, The Division, and Deep Rock Galactic. Dive into our single-player journeys through games like Hogwarts Legacy, Cyberpunk, and Death Stranding.
Safehouselab on Twitch

Global Consulting Services for Clients with Vonfal Media

At Vonfal Media, I collaborate with companies, brands, artists, and startups to improve their digital customer and user experiences. My offerings encompass the creation and management of social media accounts and strategies, the development of branding identities, and the provision of creative direction for clients such as NowThis, Spotify, and American Express.
Visit Vonfal Media

The Safehouse Founders Crew

The Safehouse Founders Crew consists of Eric Noga, AJ Denning, and me. We began as a Twitch community streaming "The Division 1 and 2," earning recognition for our Darkzone escapades, which led to features by Ubisoft and Massive. We were also pioneers in VR streaming with EVE Valkyrie, receiving features by CCP Games. In 2018, we expanded our horizons and established the Safehouse Lab. Eric Noga assumed the role of lead developer, AJ Denning became our Security Engineer focusing on the latest Horizon OS Apps, and together, we have grown to be more than just online friends or colleagues—we have become a family.

Creative Recharge: Enjoying the Canary Island Lifestyle

After nearly a decade in the vibrant pulse of Manhattan, I sought refuge from New York's extremes—its scorching summers and biting winters—by becoming a digital nomad in Tenerife and the Canary Islands. Here, amidst the idyllic landscapes and temperate climate, I discovered a haven to balance my life and work. This retreat not only provided respite but also rekindled childhood memories spent with my beloved grandmother, deepening my connection to these captivating islands.
Follow me on instagram

Pixel my loyal companion through all of it

Pixel, my beloved Jack Russell Terrier, is more than just a pet—he's family and my loyal companion through all of life's ups and downs. At 14 years old, he's still as fast as f*** boi and always on my side.
Watch Pixel fas as f***

Per Machinas Ad Humanitatem

Thanks for reading! If you're interested in collaborating or connecting, please reach out to me through my . Let's create something amazing together!

1998-2006
2006-2011
2011-2018
2018-2023
2023-NOW
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Cover
Chapters
Fashion
Web1
Web2
Lightfall
Web3
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Per Machinas Ad Humanitatem

© 2006-2024 Vonfal Media by Stephan von Falkenstein
Creative Direction ⎮ UX Design ⎮ Consulting
447 Broadway, 10013 New York, USA